Branding & Corporate Identity Packages

Branding has value. Two products may appear to be identical, but the "name brand" can be sold at a higher price. Why? This is the "brand promise." We associate better quality with a branded product. We rely on the reputation of a brand name. We are more skeptical about a "no name" or generic product. This is especially important on the internet, where we cannot touch a product before we buy it. Let design42 New Media Web Design help you develop your brand identity.

design42 can help you take advantage of Branding & Corporate Identity in building your business. We can work with your existing materials to help you pull them together consistently. Or we can work with your from the beginning to develop an entire consistent Corporate Identity Package. Call design42 New Media Web Design at (828) 692-7270 or email us at sales@design42.com. Make an appointment for a personal consultation at your home or business or at the design42 office.

Your brand is one of your most valuable business assets. It is more than just a collection of symbols, such as logos, logo marks and trademarks. It includes the entire experience associated with your business.

Branding has become increasingly important. Your customer can now shop the world. Your brand can become associated with your product or service. It lends a sense of confidence, of expectation. It makes your business stand out from other similar businesses.

How do you want your business, company, organization, product or service, your brand, to be perceived?

Branding is how you make your business recognizable, how you differentiate your business from your competitors.

Good branding works for all of your advertising and marketing. It leaves your viewers with a good impression of a quality, professional product or service and business.

Good branding is:

  • Consistent: All elements work together
  • Effective for all forms of communication
  • Get's your attention
  • Memorable
  • Persuasive
  • Motivating
  • Appealing to your target audience

Good advertising makes viewers remember YOU, your business, your product. You have probably seen commercials that are memorable, but you don't remember what the product was. That's not a good commercial. Effective branding ensures that your advertising dollars are invested wisely.

There are two approaches to designing your Branding & Corporate Identity. Appeal to the most people or appeal the most to the people most likely to want your product or service. Good branding doesn't have to appeal to everyone. It has to appeal to the person that is your best customer.

Your on-line marketing should work hand-in-hand with any other advertising.

On-Line

  • Banner ads
  • Email marketing campaigns
  • Search Engine Optimization (SEO)
  • Pay-per-click
  • Affiliate programs
  • Email & Email Marketing
  • Webinars
  • Blogs
  • RSS
  • Podcasts

Online collateral must be consistent with print advertising.

Off-Line

  • Letterhead
  • Packaging
  • Logistics
  • Customer service training
  • Traditional print (newspaper, magazine)
  • Mail order
  • Public relations
  • Industry relations
  • Billboards
  • Radio
  • Television

Call design42 New Media Web Design at (828) 692-7270 or email us at sales@design42.com. Make an appointment for a personal consultation at your home or business or at the design42 office.

Graphic Design, Illustration & Photography
Graphics aren't just decorations. Text and images need to work together to appeal to your visitors and present information. Quality graphic design is essential. Illustration and photography, colors, fonts, banners and other design elements work together to communicate a professional legitimate business...>

Logo Design
Too much rests on your logo design to entrust it to anyone but an experienced designer. design42 can help you balance the limitations of the web with the demands of print to design a logo that is original, exciting, appropriate and memorable...>

Photo & Illustration Resources
Sometimes it is not necessary to create original photography. Stock photography is available for nearly anything. It is often more cost effective than taking and correcting original photos...>

design42 New Media Web Design accepts all major Credit Cards, Personal Checks & PayPal - Installment Plans Available.

We Accept All Major Credit Cards, Personal Checks & PayPal
Installment Plans Available

Call design42 New Media Web Design at (828) 692-7270 or email us at sales@design42.com. Make an appointment for a personal consultation at your home or business or at the design42 office.



Above: Part of a complete corporate identity project by Thomas Aylott for Cell for Cash www.cellforcash.com

Trade Show Booth display

Technical Spec Sheets

Product Sheets