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Branding

The best corporate communications do more than simply detail a product or service. They are corporate identity, design standards and their practice all combined.

design42 can help you take advantage of the strengths of each medium in communicating the core personality and value of the brand they are designed to represent. We can work with your existing materials to help you pull them together consistently. Or we can work with your from the beginning to develop an entire identity package.

All communications should work together to present a consistent message. They must be used to express the identity, character and brand of the company represented. By developing a set of guidelines that will be used through all of your company communications, you can effectively communicate the message of your company.

Many communications are concerned with products, not brands. Branding should be integrated into each communication as thoroughly and unassumingly as possible.

A brand is a combination of a lot of things. It is the public perception and history of the product and the company that makes and markets it. It's the product name and reputation. Branding includes the product's visual identity and packaging. It's the consumers' association between the product and things such as quality, style or functionality.

"Style requires that certain effects be given up because they are incompatible with certain others." Dwight Macdonald.

Consistency

An effective style creates and maintains a single mood. It deals with a single theme. This requires restraint.

"Any fool can write a bad ad - but it takes a real genius to keep his hands off a good one." Leo Burnett

Branding is the trust and greater identification that consumers have in one product or company over others. A brand represents to consumers a collection of traits or values those people aspire to or respect. The best brands are inseparable from the products they represent, but at the same time they are portable to other product categories.

Effective communications serve not only the products a company offers, but also ultimately the brand behind them.

design42 has a number of offerings to help you and your company develop and support a consistent brand in both your print and web identities.

CellforCash
Corporate Identity project >

Below: Branding Package using existing company colors.

Web Site Designs

Folder for Trade Show

Magazine Ad


Above: Part of a complete corporate identity project by Thomas Aylott for Cell for Cash www.cellforcash.com

Trade Show Booth display

Technical Spec Sheets

Product Sheets

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