Marketing with Postcards
 Effective postcards combine enticing copy with appealing
photos or artwork for an effective message. design42
New Media is
a full service business service provider.
Let us help you build your business with the best
return on your marketing investment.
Postcards are a relatively inexpensive way to put
your message in front of your potential customers.
Even the smallest business or a new company with
a small advertising budget can put their message
out using an effective
Postcard Marketing Campaign.
Trade Show Marketing
Maximize the impact of your Trade Show promotion.
Postcards can be used as
handouts at trade shows. Think of it as a giant business
card. Make sure it says something of value. Make
sure all attendees have your contact information
and what makes you stand out. Use a postcard as a
"ticket" to a private showing at your business. Have
a tear off for tradeshow attendees to enter a drawing
or give you their contact information. Offer a link
to a web page supporting the show. Make sure they
remember you.
Consistent advertising builds brand recognition
Postcard advertising is a cost effective way to get
your message out. Put your product or service in
front of potential customers monthly or every quarter.
Keep your message in front of your audience.
Generate leads
Offer something free; a free sample, free consultation
or another free offer. This is a great way to get
contact information about prospective customers to
follow up on later.
Follow up contact
Follow up with potential clients with a postcard.
Keep your message in front of them. Send out a series
of postcards, each outlining a different feature
or benefit of your product or service. Offer coupons
or special offers.
Sale, coupons, special offers or discounts
Entice customers and potential customers with 2 for
1, Buy one – get one, a percentage off or a
freeby.
Keep them coming back
Your current customer is your best customer. Keep
them coming back with a Thank you offer.
Introduce your business
Whether you are a new business or just reaching new
customers, use postcards to introduce yourself, your
company, your products and services to potential
new customers.
Reminders
Take care of your customer. Let him know that it
is time for the oil change or time to reorder. You
will be surprised at how much business and goodwill
is generated by this simple technique
"We want you back"
It happens. Sometimes we lose a client. Let them
know you want them back. Or catch them before you
lose them with a friendly "We have missed you."
Introduce your website
Use postcards to introduce your new website.
Support your postcard mailing with a website landing
page to reinforce your message.
Call design42 New Media Web Design
at (828) 692-7270 or email me at
sales@design42.com.
Make an appointment for a personal consultation at your
home or business or at the design42
office. |
