Marketing
design42 New Media Web Design is
a full service internet business service provider.
We can help you with Logo
Design, Branding,
eMail Marketing
& eNewsletters, Email
Announcement Lists & Email Discussion Lists,
Web
Analytics, Web Site Statistics & Visitor Tracking,
Digital Business Cards
& CD Solutions.
Call design42 New Media Web Design
at (828) 692-7270 or email me at
sales@design42.com.
Make an appointment for a personal consultation at your
home or business or at the design42
office.
"Marketing is the activity, set of institutions,
and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers,
clients, partners, and society at large."
American Marketing Association Board
of Directors
www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx
(Page will open in a new window)
Marketing Mix
In making your marketing plan, it is important to
consider all aspects of the Marketing Mix. The four
elements of the Marketing Mix, or the four Ps is the
most recognized marketing model. The four elements
or the four Ps are product, price, place and promotion.
Product: The actual product or
service you offer, including any warranty, guarantee
and support.
Price: The actual price for your
product or service, including sales, discounts,
shipping, even time and effort.
Place: How your product or service
gets to your customer. Is your product available
in stores? Are you driving business to your store?
Do you ship worldwide? Where will you provide your
service? Is your product or service available only
to a geographic region?
The internet has had a huge impact on place. You
can now operate your store from your home.
This also applies to place on the internet. Are
you going to have a stand-alone web site, be in
an internet mall or use an Internet auction site
like eBay? design42 can help you with
Budget Web Design,
Custom Web Development
and building a successful eCommerce
Website.
Promotion: Any advertising and
selling for your product or service. This includes
Branding,
selling and publicity. design42 can
help you with Logo
Design, Branding
and eMail Marketing.
We can support other marketing promotions and trade
shows with Digital
Business Cards & CD Solutions.
Extended Marketing Mix
If you are marketing a Service, there is also the
Extended Marketing Mix, the seven Ps. This includes
the four Ps above as well as people, process and physical
evidence.
People: The person or people
involved with your customers experience. This includes
the "voice" of your website. Is it friendly,
approachable, knowledgeable? design42
can help you with Copy
Writing & Web Content Editing. When
a person sends an email, is it responded to promptly
and professionally? Who answers the phone? How do
you and your employees present yourselves? This
is all part of your customers overall experience
and has an impact on his overall satisfaction.
Process: The process involved
in providing or obtaining the service. How long
will the customer have to wait? What will the experience
be? A pleasant process promotes your shopper's
confidence and loyalty. Is search easy? Is the site
easy to understand? If you leave the site and come
back, are your items still in the shopping cart?
How easy is the purchasing process? design42
can help you uncover potential problems and provide
Web Site Maintenance
& Correction.
Physical Evidence: Evidence to
convince your potential customer of the value of
the service provided. This can include photos of
your work, testimonials and references or demonstrations.
design42 can help you
with Photography
that will help your potential client see your strengths.
We will design a Custom
Web Site specifically for your trade
or service.
Extended Internet Marketing Mix
In 2001, Idris Mootee, marketing practitioner and
advisor for senior marketing executives suggested
these supplemental 4 Ps for internet marketing.
Personalization: Customization
of shopping experience (When I go to Amazon.com,
I see" Hello, Carla Sikorski. We have recommendations
for you. (Not Carla?)"), products and services.
I can create customized M&M's® messages.
MyCurves.com offers personalized support and content
for Curves members. design42 can help
you set up Email
Announcement Lists to help you stay
in communication with your customers.
Participation: Customers can
participate in advertising and marketing. MasterCard
ran contest where entrants filled in the blanks
about what is "priceless." Customers are
involved in the perception of what a brand stands
for. design42 can help you set up
Email Discussion
Lists to enable your customers to communicate
with each other.
Peer-to-Peer: Customers may form
an attachment to a brand. Think about some VW drivers
and Mac users you know. Customers may join a network
where your product, service or brand is talked about,
even advocated. design42 can help
you set up Email
Discussion Lists to enable your customers
to communicate with each other. Email Discussion
Lists offer subscriber participation features. Your
subscribers can use this tool to communicate with
each other, encouraging Brand Engagement.
Predictive Modeling: Collect
data about your prospective customer, his gender,
age and purchase history. This can help you predict
what he will be looking to purchase. It is important
to collect information about the visitors to your
website. design42 can help
you understand and use the Web
Analytics, Web Site Statistics & Visitor Tracking
that your server collects. We can use this information
to improve your web site and ensure that you are
not just attracting visitors, you are attracting
customers.
Amazon offers this information on a page:
Frequently Bought Together
Customers Who Bought This Item Also Bought
Related Items
Related Education & Training Services
What Do Customers Ultimately Buy After Viewing
This Item?
Tags Customers Associate with This Product
Rate This Item to Improve Your Recommendations
Customer Discussions
Recently Amazon has sent me these emails:
Amazon.com has new recommendations for you based
on items you purchased or told us you own...
As someone who has shown an interest in toys,
you might like to know about our Friday Sale.
For one day only, get great deals on toys and
more while supplies last...
As someone who has shopped for consumer electronics
at Amazon.com, you might be interested in the
top 10 year-end deals in Electronics...
As someone who has shopped for magazines at
Amazon.com, you might like to know that you can
now download new freebies from top magazines in
our New Year, New You 2009 store.
While you're there, check out our newest limited-time
offers. During January, you'll save up to an additional
50% on lots of magazines to help you start the
New Year off right...
All of these aspects of marketing work together
to reach your real goal. Making a customer, not just
making a sale. It is important to develop a long term
relationship with your customers, rather than thinking
short term, trying to squeeze as much profit as you
can out of each individual transactions. Let design42
help you market your business.
Call design42 New Media Web Design
at (828) 692-7270 or email me at
sales@design42.com.
Make an appointment for a personal consultation at your
home or business or at the design42
office.
Logo Design
Too much rests on your logo design to entrust it to
anyone but an experienced designer. design42
can help you balance the limitations of the web with
the demands of print to design a logo that is original,
exciting, appropriate and memorable..>
Branding & Corporate
Identity Packages
design42 can help you take advantage
of the strengths of each medium in communicating the
core personality and value of the brand they are designed
to represent. We can work with your existing materials
to help you pull them together consistently. Or we
can work with your from the beginning to develop an
entire identity package..>
eMail Marketing
& eNewsletters
design42 has helped produce and launch
successful Email advertising campaigns. We have the
experience you are looking for to develop online direct
marketing permission based email campaigns to help
your business grow...>
Email Announcement
Lists & Email Discussion Lists
An Email Announcement List is a one-way email distribution
list where only you can send messages. Announcement
Lists enable you to send a single message to hundreds
or even thousands of subscribers. Email Discussion
Lists offer subscriber participation features. Your
subscribers can use this tool to communicate with
each other...>
Web
Analytics, Web Site Statistics & Visitor Tracking
It is important to collect information about the visitors
to your website. design42
can help you understand and use the data that your
server collects. Track the results and update, redesign
and modify your site to make it more effective. Ensure
that you are not just attracting visitors, you are
attracting customers...>
SEO
- Search Engine Optimization
If Search Engine traffic is going to be a
major source of traffic to your web site it should
be considered at the initial stage of development.
Carla Sikorski Kirby has been a presenter for Macromedia
User Groups on the subject of Search Engine Optimization.
A regular SEO tune up will ensure that your site continues
to benefit from SEO Visibility...>
Digital Business Cards
& CD Solutions
design42 offers an array of CD
Solutions. Advertise your business, products, and
services using interactive digital multimedia...>
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