 Add a Search Box to Your Site
In his book Don't Make Me Think: A Common
Sense Approach to Web Usability, Steve Krug
lists this as one of the "Things You Need
to Get Right." He
emphasizes that most sites need a way to search.
"Given the potential power of searching and
the number of people who prefer searching to browsing,
unless a site is very small and very well organized,
every page should have either a search box or a
link to a search page. And unless there's very
little reason to search your site, it should be
a search box."
Adding a search box to your site helps you and helps
your site visitors. Brand Lighting (www.brandlighting.com)
is a lighting website that is easy to search with
a simple search
box.
A Search Box Helps Your Web Site Visitors
Your visitors are used to searching. It saves time
and it helps your visitor to easily find what they
are looking for. This makes sure you are turning
visitors into customers.
A Search Box Helps You
You can receive invaluable reports on what your
visitors are searching for, what they found and what
they couldn’t find. There is no better way
to get information on what your visitors want.
Perhaps your visitors are using a different word
for an item you do offer. By using the same words you can be sure to let potential customers find what
they want. This also improves your findability with Google and other Search Engines.
You need to know when your visitor is unable to
find what they want on your site.
- Products or services that your visitors are
searching for but that you currently do not offer.
This may reveal new opportunities for your
business.
- Products or services that your visitors are
searching for but are not offered on your website.
By all means, add them on the site.
- Products or services that your visitors are
searching for that your visitors cannot find. Change
or add to the way you describe your products or
services.
Once you have installed a search box on your site
you can generate usage reports for your site search
engine to evaluate what users are looking for and
how many of your visitors search your site.
Examples of Usage Reports
- Search Counter
- Top Search Querie
- Queries With No Results
- Top Clicked Search Results
- Search Box Counter
- JumpWords Activity
- Visitor Statistics
- Web Log Format
Let design42 you add a
search box to your existing site or develop a new
site for your business the meets all of your internet
business objectives.
Call design42 New Media Web Design
at (828) 692-7270 or email me at
sales@design42.com.
Make an appointment for a personal consultation at your
home or business or at the design42
office. |
