Copy Writing
Copy and art departments once operated independently.
At design42 by working together with a
unified approach we produce more professional and effective
results.
Copy refers to the words, the non-visual part of any
communication, the text. Writing good copy is a challenge.
The writing of advertising copy is a demanding craft
that few master. Even writers who do well in other areas
are not always adept as copywriters.
Whatever the media, we at design42 choose
each word carefully, making sure it carries just the
right meaning. We use the words that put your product,
service or idea in the best possible light. Some words
do a better job of selling than others.
Often competing products possess a common characteristic,
but one product becomes better known than the others
for that characteristic. Why? This is the realm of the
copywriter.
We can handle many types of writing, for copy can take
the form of a story, a piece of reporting, a poem, a
play, any literary form. And whatever form the copy
is in, it must be done with a limited number of words.
This is more important than ever on the web. Rarely
are articles read. They are just scanned for valid information.
There is limited time and limited attention. Remember
that we are writing for an audience that does not necessarily
want to read or hear what is said. If the audience is
not hostile to what you have to say, they are, at least,
indifferent.
Of course, sometimes we may write for a more receptive
audience, too. You've read all the way down to here.
It is important to make it worthwhile for the reader.
The audience may be aware of needing your product.
Your communication may contain newsworthy information.
Or, your site may deal with an issue that is intrinsically
interesting.
Don't overlook the need for a little research, too.
Although we won't go into it here, good research is
the foundation to good copy writing It is important
to do at least a little research in these three areas:
- About the product or service itself
- Buyers and potential buyers
- Reactions to the copy
- Expected browsers or readers
Ask these kinds of questions:
- What does the product do?
- How does it benefit the buyer?
- Who is the potential buyer?
- Is the buyer the same as the user?
- What is the product made of?
- How well is it made?
- How much does it cost?
- Where do you find it?
- How does it sell in comparison with competing products?
Different products or services require different information,
but a little research makes the difference in writing
good, effective copy.
How can we help your business? sales@design42.com |
