SEO - Search Engine Optimization
 Carla
Sikorski Kirby has been a presenter for Macromedia
User Groups on the subject of Search Engine Optimization.
If Search Engine traffic is going to be a major
source of traffic to your web site it should be considered
at the initial stage of development.
Search engines can't see your graphics, design or
photographs. All it sees is your words. (True, you
can now search Google images, but all Google really
looks at is the filename of the image, any link text
pointing to the image, and words that are around the
image. Volunteers also can add keywords for the image
search that help deliver relevant results.)
Actually, this is all a search engine sees:
<TD width=500 borderColor=#999999><h1>Search
Engine Optimization</h1>
<h3><img src="images/google.jpg"
width="200" height="200" align="right">Define
your business objective </h3>
<p>What is the purpose of your web site?</p>
<p>This should be the first step for any business
undertaking,
but it's especially important when we're talking
about a
web site.</p>
<p>What are your goals and objectives for
your site?</p>
<p>The only reason you even want a web site
is because it
helps you meet a strategic objective. </p>
<ul>
<li> Sell something</li>
<li> Advertise something</li>
<li>Portfolio</li>
<li>Support sales staff</li>
<li>Answer fewer client questions</li>
</ul>
<p>Come up with a basic business plan to accomplish
this. </p>
<p>Some of these have nothing to do with search
engine placement.</p>
<p> Set your priorities and make a decision
as to how important SEO is to your business.</p>
<p> There are always going to be compromises.</p></TD>
The text or copy on your website is the most important
consideration in Search Engine Optimization. Your
site content should use the words that your visitors
will use to search for you in the correct manor to
attract your customers.
These are some of the things to consider in selecting
your key words and phrases:
Where is the money? Is this attracting a customer
that is going to make me money? Or is there so little
profit in this item that the customer is just going
to waste time that could better be spent serving
another customer?
Who is the audience for the site? Make sure that
you are developing content that attracts customers.
Together we can decide which words and phrases make
the most sense for your web site. We will select the
words that fit in with your business objectives. Once
we have put together a list of priority phrases, we
can develop your site content and architecture around
these key words.
Search Engines change their algorithms frequently.
design42 can help you optimize
your site for Search Engine Traffic. We will work
with you to discover what your customers want to know
and present it. We can work together to ensure that
you have good unique content that is what your site
visitors are looking for. Then we will present it
in a clear, logical manner. That is what the Indexes
are looking for.
design42 New Media Web Design is also
available to work with your in-house SEO team or manager
to provide search engine optimization campaign services.
We can bring to your team these skills and knowledge:
- Title and Meta tagging
- Copywriting
- Building and managing keyword lists
- Coordinating creative upload and editorial review
- Establishing targeting parameters
- Using proprietary tools and internal resources
to highlight significant trends
- Providing strategic insight through regular reports
- Analyzing and recommending specific search engine
optimization enhancements to assist with natural
or algorithmic search engine placements
- Gathering industry research for search engine
strategy development and positioning
- Paid inclusion and/or natural search engine optimization
- Proficiency in all MS Office products
- Technical aptitude
- Knowledge of Google's and Yahoo's
pay-per-click environments
- Proficiency in WebTrends
design42 New Media Web Design offers
the Quality, Local, Professional help you are looking
for. We can begin working together with a low
initial down payment. We can set up an installment
plan, then quickly get your project on the
web. We will furnish you with a specific contract;
work by the project or by the hour. You will get invoices
and receipts to help you track your expenses.
We Accept All Major Credit
Cards, Personal Checks & PayPal
Installment Plans Available
Call design42 New Media Web Design
at (828) 692-7270 or email us at
sales@design42.com.
Make an appointment for a personal consultation at your
home or business or at the design42
office.
Methodology
If your business doesn't have a web presence
yet, or if you're already on the web, but aren't really
satisfied with the results, design42
has developed a systematic approach to web site creation
that significantly increases your chances for Internet
marketing success...>
Web Site Design
design42 offers complete web design solutions, from large web sites for the
corporate endeavor down to the most economical "brochure"
presence for small business. We have experience in
all aspects of Web Design and eCommerce website development.
We can provide the graphic design and copy writing
as well as Flash animation...>
Web Site Maintenance
& Correction
Old web sites are like old newspapers. The longer
it's been since you've had a tune-up, the more poorly
your site may be running. design42 can
help keep your web site current. We provide Web Site
Maintenance plans for new and existing web sites...>
Copy Writing &
Web Content Editing
design42 can write the words for your
website for you, after interviewing you, edit the
words you have written or we can work together to
write the words for your site. design42
will be happy to help you write the copy for
you're website...>
Call design42 New Media Web Design
at (828) 692-7270 or email us at
sales@design42.com.
Make an appointment for a personal consultation at your
home or business or at the design42
office. |
