{"id":1038,"date":"2021-12-30T13:34:56","date_gmt":"2021-12-30T13:34:56","guid":{"rendered":"https:\/\/www.design42.com\/blog\/?p=1038"},"modified":"2023-07-30T21:21:30","modified_gmt":"2023-07-30T21:21:30","slug":"how-long-should-a-blog-post-be","status":"publish","type":"post","link":"https:\/\/www.design42.com\/blog\/how-long-should-a-blog-post-be\/","title":{"rendered":"How long should a blog post be?"},"content":{"rendered":"<p>If you search, you will find contradictory answers.<\/p>\n<ul>\n<li>A blog post should contain at least 300 words\u2026<\/li>\n<li>The ideal length for a blog post is 200-400 words\u2026<\/li>\n<li>Any post that exceeds 500 words should be broken into two posts\u2026<\/li>\n<li>The best blogging length should be 300-600 words\u2026<\/li>\n<li>Consider writing 400 to 600 words for small effective posts\u2026<\/li>\n<li>A post between 400-600 words is widely considered the &#8220;standard&#8221; length\u2026<\/li>\n<li>Experts suggest that 1500-2000 words is the ideal length of a blog post&#8230;<\/li>\n<li>The ideal blog post length should be at least 2,000 words\u2026<\/li>\n<li>Blog post should be 2,100-2,400 words\u2026<\/li>\n<\/ul>\n<p>So, how many words should you write for a good blog post that gets traffic?<\/p>\n<p>I keep getting this question. The answer depends on why you are writing. If you are just writing as a creative outlet, don\u2019t worry about it.<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.design42.com\/blog\/want-to-be-a-blogger\/\">Why do you want to blog?<\/a><\/p>\n<h2>How many words make a good blog post?<\/h2>\n<p>Today I decided to look at my highest ranking posts to see if I can come up with any kind of answer.<\/p>\n<p>My posts are all over the place. I wasn\u2019t originally writing with any idea of putting ads on my pages. When I first monetized my blogs, I broke some of my longer content into two posts.<\/p>\n<h2>Highest Ranking Pages and Posts<\/h2>\n<p>The highest ranking page on my sites isn\u2019t a post. It is the home page of Project Small House. The page length varies, but usually has around <strong>650 words<\/strong>, or less. It averaged 1,289 views per day in 2021. The page first went up in 2017 with 76 views per day, 2018 had 210 views a day, 2019 grew to 264 views per day, 2020 had 883 views a day.<\/p>\n<p>My highest ranking post in 2021 was written in 2019. The post has <strong>1266 words<\/strong>.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.projectsmallhouse.com\/blog\/2019\/11\/home-depot-sundance-tr-1600-2-story-farmhouse-the-new-classic-manor-new-day-cabin\/\" target=\"_blank\" rel=\"noopener\">Home Depot Sundance TR-1600 2-Story Farmhouse &#8211; The New Classic Manor New Day Cabin<\/a><\/p>\n<p>In 2019 it averaged 3 views per day. In 2020 it averaged 301 views per day and so far in 2021 it has averaged 303 views per day.<\/p>\n<p>The next highest is also a home page, my design42. It averaged 195 views per day. The page changes regularly, but usually has around <strong>800 words<\/strong>. The first year it was up, it had only 8 visits per day and grew slowly, 9 the next year, then 17, 40 and a jump to 149 visits per day.<\/p>\n<p>The next highest is a post from 2018. It has only <strong>228 words<\/strong> and had 168 views per day in 2021.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.projectsmallhouse.com\/blog\/2018\/04\/modular-log-cabin-for-under-10000\/\" target=\"_blank\" rel=\"noopener\">Modular Log Cabin for under $10,000<\/a><\/p>\n<p>It averaged 2 views per day. In 2018, 15 views per day in 2019, 61 views per day in 2020.<\/p>\n<p>Other pages with around the same traffic are all over the place,<strong> 683 words<\/strong>, <strong>448 words<\/strong>, <strong>1485 words<\/strong>, <strong>958 words<\/strong>, <strong>180 words<\/strong>, <strong>467 words<\/strong>, <strong>459 words<\/strong>,<strong> 624 words<\/strong>\u2026 All different word counts, all with traffic around 150 views per day.<\/p>\n<h2>Conclusion<\/h2>\n<p>Did you notice how few views some of these posts got the first year or years they were up? <strong>Don&#8217;t get discouraged if you only have a few visitors at first.<\/strong><\/p>\n<h2><\/h2>\n<p>Some posts will have a lot of visitors for a few days, then no visitors at all for a while. <strong>The posts and pages with the most views make up only a small fraction of the traffic to the site.<\/strong><\/p>\n<p>Some of the posts that at first got a lot of visitors don&#8217;t get as many any more. <strong>It&#8217;s important to keep writing.<\/strong><\/p>\n<p>An <strong>interesting topic<\/strong> is more important than the number of words on the page.<\/p>\n<p>The posts and pages with the highest traffic are not where I make the most money.<strong> The pages that make the most money don\u2019t even show up in my stats.<\/strong><\/p>\n<p>The long posts I broke into two shorter posts don&#8217;t show up in the stats either. They get traffic. They seem to get the same traffic short as they did when they were longer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you search, you will find contradictory answers. A blog post should contain at least 300 words\u2026 The ideal length for a blog post is 200-400 words\u2026 Any post that exceeds 500 words should be broken into two posts\u2026 The best blogging length should be 300-600 words\u2026 Consider writing 400 to 600 words for small &#8230; <a title=\"How long should a blog post be?\" class=\"read-more\" href=\"https:\/\/www.design42.com\/blog\/how-long-should-a-blog-post-be\/\" aria-label=\"More on How long should a blog post be?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[20],"class_list":["post-1038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-seo"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.design42.com\/blog\/wp-content\/uploads\/2021\/11\/featured-Blogger_Tips.jpg?fit=1200%2C639&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8x1A8-gK","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.design42.com\/blog\/wp-json\/wp\/v2\/posts\/1038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.design42.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.design42.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.design42.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.design42.com\/blog\/wp-json\/wp\/v2\/comments?post=1038"}],"version-history":[{"count":8,"href":"https:\/\/www.design42.com\/blog\/wp-json\/wp\/v2\/posts\/1038\/revisions"}],"predecessor-version":[{"id":1495,"href":"https:\/\/www.design42.com\/blog\/wp-json\/wp\/v2\/posts\/1038\/revisions\/1495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.design42.com\/blog\/wp-json\/wp\/v2\/media\/938"}],"wp:attachment":[{"href":"https:\/\/www.design42.com\/blog\/wp-json\/wp\/v2\/media?parent=1038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.design42.com\/blog\/wp-json\/wp\/v2\/categories?post=1038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.design42.com\/blog\/wp-json\/wp\/v2\/tags?post=1038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}