Your domain name should be short, easy to spell and easy to remember. If your business has existed long enough to have brand recognition, do your best to get that as your domain name. Register Variations If your business name has a possessive or plural S in it, buy it both ways and have the … Read more
Get your business listed on as many review sites as you can. Claim any listings that already exist. Make sure whatever information is there is accurate and complete. It is easy to detect if multiple reviews come from the same computer, IP, etc. DON’T write multiple reviews from the same computers. They can easily detect … Read more
Every once in a while you should revisit posts or pages that include Amazon affiliate links. Sometimes the product you link to has moved or been removed from the site. If you haven’t already, add SiteStripe. It lets you create links as soon as you find a product you like. From the product page you … Read more
This post is to help you tell us what you want your new website to look like. There are a lot of different layouts available. Most sites use a mixture of these ideas. Single Column This is a single column layout from Storefront by WooCommerce. It looks like what you see on your phone, but … Read more
Whether you are designing your own website or someone is doing it for you, it is really helpful to know the words for the different parts of a webpage. If you are running into difficulties, you can Google for help if you know the word for what you are talking about. It is a lot … Read more
You likely spent some time evaluating your keywords and writing content when you first put your website up, but this is something that needs to be constantly revisited. Reevaluate SEO Keywords Words actually being searched Not unrealistically competitive Take some time to make sure your content is targeting your actual customers, not just site visitors. … Read more
If Search Engine traffic is going to be a major source of traffic to your web site it should be considered at the initial stage of site development. Search engines can’t see your graphics, design or photographs. All it sees is your words. (True, you can search Google images, but all Google really looks at … Read more
The point of SEO or Search Engine Optimization is to improve the content of your site for better visibility in organic search, search you don’t have to pay for. The first step is defining your website’s objective. What is the purpose of your web site? This should be the first step for any business undertaking, … Read more
This post is a continuation of the information in SEO: Search Engine Optimization Part 1. If you haven’t reviewed that information first, start there. Meta tags Meta information used to be very important, but it doesn’t seem to be anymore. You may not even have access to it in your WordPress Theme. Here is an … Read more
There are a lot of ways you can get more out of your website. This is a list of ideas. Take some time to think about and answer these questions to get the most value from your site. They are all good ideas. It just depends on how much time you have to put into … Read more