Should I pay to be at the top of search engines?

Why not? Try it!

Google usually has some sort of offer running. You might get a postcard with a code to try Google Ads free or an introductory discount.

You don’t have to invest a lot.

Set a budget that works for your business

Google ads give you control over your advertising budget. Set a monthly budget cap, and never go over it. Plus, you can pause or adjust your spend anytime.

Decide how much to spend, and never pay more than your monthly cap. We’ll recommend a budget based on businesses that are similar to yours, along with estimated results.

How much do clicks cost?

If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.

Cost-per-click (CPC) bidding means that traffic to your website is auctioned. There are two ways to set this up, Maximize and Manual.

Maximize Cost-per-click (CPC) Bidding: This is the simplest kind of Google ads to set up. You set a budget and Google will get you the most clicks it can. This might work for you. In theory, if someone is not interested in your site, they are not going to click the link. I have had very little success with this.

Manual Cost-per-click (CPC) Bidding: You pick specific key words and any other specifics and bid the maximum price you are willing to pay for a click.


If you think it’s worth $0.25 USD to have someone visit your website, you can set $0.25 USD as your max. CPC. You’ll pay a maximum of $0.25 USD when a person reads your ad and clicks it, and you pay nothing if they don’t click.

Let’s say you create a text ad and set a max. CPC bid of $0.25 USD. If 500 people see the ad, and 23 of them click to learn more, you pay only for those 23 clicks. Your max. CPC bid was $0.25 USD, so you’ll pay no more than 23 clicks x $0.25 USD, or $5.75 USD.

You only pay the highest bid when someone else is bidding against you. Often you’ll pay less. If you bid less than someone else, once they have hit the budget they have set for the day, your ads show at the price you have set until you reach your budget.

If keywords are very popular, bidding can get very expensive. But if you are in a less competitive niche, clicks don’t have to cost much at all.

If you have already done your homework in creating the content for your site, you already have a list of key words and key phrases. Some of these words and phrases will cost a lot more than others.  (If you haven’t already written content using these words on your site, why not? Why would you pay for clicks you can get free?)

Search Engine Optimization
How do I write the words for my business site?
Reevaluate Your SEO Keywords
SEO: Search Engine Optimization Part 1
SEO: Search Engine Optimization Part 2

You can see how it works at Scroll down to Choose your keyword themes to see how the keywords work.

You can also target specific areas. If you are a local business, this might work for you.

Google ads aren’t just Search. You’ve seen advertising that follows you as your browse the internet. People buy those ads because they work.

You can try various options and see whether paying for clicks works for you. Test out different combinations of words to see how much each will cost. Google will also tell you how many people are likely to use those words in a search.

Find out more at

Is your website ready?

Don’t waste money on advertising if you haven’t finished your website.  Make sure you are ready.

Can design42 help me?

Sometimes. It depends on how much we have already committed to.